Beyond the Newsroom: Blogging and Rethinking
Here are the top three ideas I left Day One of the Beyond the Newsroom seminar with: (The seminar is sponsored by the American Press Institute with The Poynter Institute.)
1. Bloggers and Citizen Journalists are not the enemy. In fact, they could help strengthen newspapers’ bond with their readers and provide valuable content. So says John Wilpers, a veteran journalist who is now working as a consultant. He said journalists shouldn’t think of bloggers as replacements. Instead, think of them as covering something journalists don’t. Journalists are still needed, but so are bloggers. He noted that in his experience, some bloggers he has worked with became the best word-of-mouth advertisers for the newspaper. He convinced me.
2. There are innovative journalists out there taking chances — and succeeding. Susan Goldberg, editor of The Plain Dealer, described how eight newspapers in Ohio share stories and work on projects together. What makes this surprising is these newspapers have different owners. Goldberg described how this sharing has allowed them to pay for state-wide polling and provide more depth of coverage on the state as a whole. They don’t share everything. If there is an area of competition, it remains. However, they do share stories daily and run the stories with the original bylines.
3. There is not a one-size-fits-all solution for newspapers and online news providers. Butch Ward, managing director and faculty member of The Poynter Institute, noted that each organization is going to have to explore ideas and take a chance on those that might work for it. There is no easy fix to attracting readers and making money.
The seminar continues through Wednesday. I’ll post more highlights here later this week.